Marketing Gift Certificates for the Holidays

The fall and winter seasons are the busiest time for many massage therapists. Gift-certificate sales can be brisk for the holidays, and massage therapists may see more new clients compared to any other time of the year.

Although you can’t directly charge for your services as a student, you can still receive valuable experience marketing gift certificates. Experimenting with gift-certificate promotions can do a number of things for you as you look toward building your practice.

1. It will get people in the habit of thinking of your services as a wonderful gift.
2. When people come to see you with a gift certificate, it helps you build your list of contacts and potential clients.
3. By learning how to market gift certificates now, you won’t lose valuable time learning this skill once your practice is up and running.
4. You’ll make mistakes, learning what to do and, maybe more importantly, what not to do.
5. It will help you learn how to talk to clients about how you can help them as well as other people they know.

As many massage therapists will tell you, speaking to clients about booking their next session or buying a gift certificate can feel awkward in the beginning. “I’m a massage therapist, not a salesperson,” you might say. While this may be correct, it is also true that if you care about clients feeling better, you will encourage them to receive bodywork. This goes for their friends and family, too.

Create a gift-certificate promotion
How do you express the idea that giving a gift certificate is giving the gift of health?

1. Start by researching why people seek massage. Ask your friends or clinic clients why they carve time from their schedules to receive massage. Listen carefully. They are giving you clues to what motivates people to get massage—and, consequently, to buy gift certificates for other people.
2. Link those concerns to the benefits of what you do. Here are some examples of complaints massage therapists frequently hear:

• I’m stressed to the max.
• My back (neck, feet, shoulders) hurt.
• I’m exhausted and drained.

3. Now draw the conclusion: Massage can help reduce pain, relieve stress and help people feel better as a whole. The secret is you have to tell them that.

Practice marketing at the clinic
Give yourself a practice marketing assignment at your student clinic.

1. When appropriate, gently remind clients gift certificates are available.
2. Ask if you can put up a gift-certificate display. On it, display the clinic’s gift certificates along with messages that will speak to the clinic’s clientele. Adjust the messages below to echo the concerns you heard from your clients.
   a. We live in a fast-paced world. To keep going, the people you care for need a time and space to let go. Give the gift of massage.
   b. Lighten up for the holidays. If your special someone has not been feeling his best, make the holidays better for everyone. Give him (or her!) the gift of massage.
   c. Have a friend or loved one in pain? Give the comfort of massage therapy.
   d. Reduce your holiday shopping stress. Give a beautiful gift certificate to a friend or loved one.
3. Market clinic gift certificates online, using some of the same messages you used in your display.

Practice using gift certificates on your own
If you are doing practice massage before receiving your license, consider offering friends and family members a chance to give the gift of your services to others—for no charge, of course. Make or purchase gift certificates. Give them to some of the people you have practiced on, but be selective. Give them to people you enjoy working on, either because they respond well to your favorite techniques or because you are especially able to help them with their particular challenges. These are the people who are most likely to use gift certificates, and who are most likely to pass them on to other people who will respond well to your work.

Gift certificates are basic to marketing bodywork at the holidays, and that goes for Valentine’s Day and Mother’s Day, too. Get a jump-start on understanding marketing gift certificates. Do what you can to practice now, so you have the skills later as you begin to build your practice.

The Importance of Self-Care for Massage Therapists

Massage school can be an exciting time, with many techniques and approaches to learn. The skills you learn in your training will enable you to help clients maintain their health and well-being. But what about your health and well-being? Have you thought about what it will take to deal with the physical and emotional demands of your new career as a massage therapist?

Massage is a rewarding profession that places considerable demands on the therapist. As a result, 77 percent of massage therapists experience symptoms or injury during their careers.1 With such a high rate of injury in the profession, learning effective self-care and injury-prevention techniques is one of the most important things you can do to have a successful career. Proven methods exist that have been shown in decades of research to prevent work-related musculoskeletal disorders.

While you’re still in training is the best time to start learning these methods. If you start integrating self-care and injury-prevention techniques into your life now, while you are still a student, taking care of yourself will become second nature. It’s much easier—and less disruptive to your career—to prevent injury from happening in the first place than to deal with an injury once it has occurred.

When an injury happens in a massage career, it’s nearly always the result of certain factors. A successful prevention strategy will need to address all of these factors. For this reason, using just one strategy—such as good body mechanics or conditioning exercises—is usually not enough by itself to keep you from getting injured. In combination, however, a variety of tactics can be very effective.

Here are six steps you’ll need to take to stay healthy in your career as a massage therapist:

1. Maintain awareness of the risk of injury in your work. Reading this article is a good start. It’s important to acknowledge risk exists, so you can learn how to best protect yourself.
2. Understand how risk factors can cause injury. You may have personal risk factors like a previous injury, for example, that can increase your injury risk. Massage work carries a number of risk factors, including repetitive movement, awkward postures and hand force. Particularly in combination, these risk factors can lead to injury.
3. Reduce risk factors through ergonomics.Because the work of a massage therapist is so physically demanding, workplace risk factors are often the primary cause of musculoskeletal disorders. While you can’t do anything about such risk factors, such as your age or a previous injury, you can usually modify
   1. your working conditions or workplace setup to reduce work-related risk factors. The science of ergonomics concentrates on fitting the work to the worker using proven methods that can be remarkably effective in reducing injury risk.
   2. Develop good body mechanics and work practices. Once you have used the principles of ergonomics to optimize your workspace and work life, you need to reinforce those principles by using your body properly in that workspace. Good ergonomics and good body mechanics go hand in hand. For example, if you don’t have enough room around your table, you won’t be able to use good body mechanics—and if you don’t use good body mechanics at your table, you won’t get the full injury-prevention benefit of having your workspace set up properly.
   3. Take care of your general physical and emotional health. You need to be in good general health to be able to withstand the physical demands of your work. Getting enough sleep and exercise, eating well and not smoking are among the healthy practices that can help your body heal quickly after a long day at work. You’ll also need to do a combination of exercises and stretches designed to keep you in shape for the rigors of your work. Avoid burnout and seek help for depression and anxiety, as these are also risk factors for injury.
   4. Recognize and treat injury symptoms. Remember, more than 75 percent of therapists experience symptoms. Be sure to listen to your body and seek effective treatment as soon after an injury as possible. With early, effective treatment, the majority of therapists are able to continue their work and get back to health.

   It is possible to prevent injury as a massage therapist, and following this six-step program will put the chance for recovery on your side.

   Balancing self-care with client care is one of the most important lessons you can learn as a massage therapist. Learning this vital lesson at this stage, when you have your whole career ahead of you, will give you a major head start toward having a long, healthy career.

What are some easy ways to lose weight?

Approximately 60% of women are overweight and 30% are obese today (American Obesity Association). Most women would feel more positive about themselves if they could maintain an ideal body weight. Perhaps even more importantly, obesity is linked with heart disease, high blood pressure, diabetes, arthritis, back pain, some cancers, and infertility. Encouragingly, the risk of death from these conditions decreases dramatically in people who maintain a 5 to 10% weight loss over at least a year (Guideline for Healthy Weight by F.R. Jelovsek, M.D. at www.wdxcyber.com).

Specific diet plans are popular but difficult to follow, and may be too restrictive for long term weight maintenance. Adopting healthy habits may be a more practical means of attaining a healthier weight for many people. In order to lose a pound a week, 500 fewer calories must be accumulated per day (either through reduced food intake or exercise) (Brigham and Women’s Hospital). Proven weight loss recommendations include:

• Eat three meals a day (especially breakfast) to minimize overeating
• Eat eight to ten vegetable or fruit servings a day
• For satiation, eat lean protein with every meal
• Abstain from eating sweets for two weeks to quell cravings
• Exercise aerobically and with weights
• Get enough sleep and minimize stress

In order to determine your ideal body weight, you can calculate your body mass index (BMI), which is an approximate measure of body fat based on weight and height. Visit DrKoop.com to do a Body Mass Index checkup. A body mass index within the range of 18.5 to 24.9 is considered healthy.

Massage Therapy Relieves Headaches

In the United States alone, more than 60 percent of the 45 million Americans who suffer from chronic headaches suffer from migraines. The disorder can be debilitating and typically results from high stress levels and/or lack of sleep.

Massage has two roles when it comes to treating migraines and tension related headaches. In a proactive role, massage treatments are performed on a regular basis to help the body maintain an optimal level of relaxation and stress-relief. This approach reduces the chances of migraine attacks and tension headaches significantly by relaxing muscle spasms and trigger points. In a comfort role, massage is done to ease the pressure brought on during a migraine or tension related headache. By focusing on the neck, shoulders, and head, massage can decrease the pain and discomfort brought on by migraine or tension headache.

According to the American Massage Therapy Association:

A recent study showed that massage therapy recipients exhibited fewer migraines and better sleep quality during the weeks they received massage, and the three weeks following, than did participants that did not receive massage therapy. Another study found that in adults with migraine headaches massage therapy decreased the occurrence of headaches, sleep disturbances and distress symptoms. It also increased serotonin levels, believed to play an important role in the regulation of mood, sleep and appetite.

Relief of Tension-Related Headaches Benefits

• Decreases occurrences of headaches, sleep disturbances and distress symptoms
• Allows one to maintain a level of relaxation and stress-relief, reducing the chances of stress induced migraines
• Reduces muscle spasms and trigger point